Manažerom vo vlastnej firme

Abstract

This bachelor’s thesis named „Managing Director of Own Company“ discusses, in both its theoretical and its practical part, the beginnings and issues of setting up, starting and managing a business. The theoretical part of the thesis explains and describes the basic concepts associated with the problematic of setting up, starting and managing a business, knowledge of which is paramount for business. The practical part of this thesis consists of 2 parts, whereby the first part focuses on step by step setting up of a fictional limit liability company and the second part is focusing on its business plan. The business plan consists of a marketing plan that is covering company and its business environment, marketing and pricing strategy, then SWOT analysis and also financial plan which is analysing financial conditions of a company and the optimal threshold for a good start and subsequent development and growth of a company. The purpose of this thesis is to create a basic guide explaining setting up, establishment and .running of a business.