Návrh marketingové komunikace pro otevření fitness centra

Abstract

The aim of this thesis is to identify the interest of Raduň inhabitants and its neighborhood municipalities about establishment of Fitness centre and then to make a proposal of marketing communication for the potential opening of Fitness centre. Theoretical part is focused on defining the term of marketing communication, including a description of its creation and characteristics of individual tools. In the practical part I have done a marketing research to identify the interest of inhabitants about establishment of Fitness centre in Raduň municipality and its neighborhood. In the last part I offer a proposal of recommendation regarding of potential opening of Fitness centre, including concrete proposals of marketing communication.