Analýza a podpora prodeje konkrétního podniku

Abstract

Bachelor thesis dealing with the „Analysis and Sales Promotion of Specific Company“ includes an introduction, theoretical and methodological part, the characteristics of the specific company, analysis and the sales promotion, and conclusion. The aim of this bachelor´s thesis is to analyze the sales of passenger cars in all four stores of the company Autocentrum Lukáš, Ltd. during the years 2008 - 2010 and to suggest possible solutions in the field of sales promotion in order to increase the sales of offered car models.