Možnosti rozvoje lyžařských areálů na Jesenicku

Abstract

The bachelor thesis „Development opportunities of ski areas in Jeseníky mountains” is divided into two parts – theoretical and practical part. The theoretical part is focused on defining individual terms that have been borrowed from the available literature and electronic sources. The practical part deals with the analysis of developmnet oppotrunities of ski areas, and finally those analyses have been compared through the execution of SWOT analysis. The main elements that had lead to the creation of the practical part were an interview and a questionnaire. The SWOT analysis is executed from economical of view. This analysis uncovered weak and strong points, opportunities and threats of ski areas in Jeseníky mountains.