Užívateľské testovanie stránok spoločnosti poskytujúcej cloudové riešenia

Abstract

The aim of this bachelor thesis is user testing of a company website offering cloud solutions. Main objectives are evaluating the website using user testing and seek a better solution or find its main weaknesses. In the theoretical part the main goals are understanding online marketing in general, marketing communication on the internet, electronic business and websites with emphasis on their user testing. The company itself, their marketing environment and their website are described in detail in a separate chapter. Research methodology and analysis of results of the user testing is described in the practical part of this thesis. In conclusion there are proposed solutions to improve the overall quality and usability of the website.