Senzorická analýza kokosového nápoje

Abstract

The diploma thesis deals with the sensory analysis of Coconut drink with the dates of the company Kalma, k.s., which was launched in May 2017. It is a refreshing drink without added sugar, which is its main benefit. The aim of the thesis is to find out how consumers perceive the sensory properties of coconut drinks with the dates and its competitors. Other goals were to find out the strengths and weaknesses of the product and the customer satisfaction with the packaging and the name itself. The theoretical part describes the characteristics of the market of vegetable drinks, of the company Kalma, k. s., and the basis of product testing and sensory analysis. In the practical part, marketing research is carried out through evaluation forms and the focus group method, which included sensory evaluation of coconut drinks. A total of 110 respondents took part in the group discussions. Selected statistical methods such as Chi-Quadrate, Pair T-Test and ANOVA were used for analyzing. The final output of the thesis is the identification of the sensory characteristics of Coconut drink with the dates and comparison with the competition. On the basis of the research carried out, proposals and recommendations on the sensory properties, the packaging and the knowledge of the product are formulated.