Návrh marketingové strategie školy paraglidingu

Abstract

The aim of master thesis is to make marketing strategy proposal of small company providing services. The theoretical part contains key notions from marketing. In the theoretical part are work out individual analysis and formed individual recommendations. The main aim of the master thesis is to analyze current situation of this company and suggest marketing strategy which will differentiate this company from competitive companies, strenghten competitiveness, bring new customers and helps keep existing customers.