Cestovní ruch ve Zlínském kraji

Abstract

The main aim of my graduation work is sight on tourism in Zlínský kraj. My work includes theoretical, descriptive and practical part. The theoretical part focuses on tourism. Tourism is important economic sector, which help for development of the state, region, village and it help to environment improvement. The next part is concerned description Zlínského kraje and his areas – Zlínsko, Uherskohradišťsko, Kroměřížsko a Vsetínsko. In my work I writed what can region offer to visitors and tourists from point of view amusement and a culture. There are for example monuments, bicycle paths, spas, celebrations and festivals.The next chapter I created SWOT analysis on the basis marketing strategy of the Zlínského kraje. My main sight is on strengths and weakness. I created holiday for family with children in Zlínský kraj in practical part of my work, which it is result my work. Family will travel in all areas. They will see dominants of areas, bicycle paths and monuments. Finally I wrote calculation of this holiday.