Analýza marketingového mixu vybrané společnosti
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of this bachelor thesis is “Marketing Mix Analysis of the Selected Company” and build up recommendations for improve the marketing mix. The theoretical part deals with theory of marketing mix and describes their instruments in focus. The practical part is based on marketing mix analysis of the selected company. The final part represents recommendations for improve the marketing mix.
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Import 02/11/2016
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marketing mix, bank, services, SWOT analysis, PEST analysis