Analýza managementu vybrané sportovní akce

Abstract

This bachelor thesis focuses on the management analysis of a cross country skiing race. The Šrubař's memorial, that is being analyzed, is a traditional competition in the Moravian-Silesian Region. The first, theoretical part focuses on the explanation of key terms in fields of management, sports management, sport and cross-country skiing. The practical part deals with the management analysis using the methods of observation, interviewing and document analysis. The race has been canceled due to the weather, therefore the conclusion deals with a worst-case scenario and recommendations for management in the future.