E-commerce potravin se zaměřením na udržitelnost a cirkulaci

Abstract

This thesis explores the issue of online grocery shopping with a focus on sustainability and the circular economy. The aim of the thesis is to assess the extent to which consumers consider environmental aspects when purchasing food online and how selected e-commerce retailers respond to these demands. The work includes a characterization of specific online grocery platforms and analyzes their approaches to sustainability, particularly in the areas of eco-friendly packaging, logistics, support for local suppliers, and food waste reduction. The findings contribute to a deeper understanding of the relationship between consumer behavior and sustainable practices in the e-commerce environment and may serve as a basis for the development of more effective sustainability strategies in this rapidly evolving sector.