Návrh komunikační strategie pro vybranou společnost

Abstract

This bachelor thesis deals with a draft of communication strategy for the Myboom agency. It aims to evaluate the current communication activities and subsequently come up with suggestions for more efficient communication. The theoretical part of this thesis contains detailed information about marketing communication, followed by introduction of the Myboom agency. The practital part of this thesis introduces the assessment of the current communication activities of the agency and evaluates the marketing research. The conclusion of this part contains drafts and suggestions for communication strategy of the agency.