Analýza chování uživatelů na sociální síti v oblasti oblékání

Abstract

This thesis analyzes behaviour of users of social network Facebook, especially in the area of designer clothes. The aim is to identify users' attitude to social network Facebook and rates of use of the network. To meet the objectives I decided to use the method of electronic questioning. Using the method of observation I tried to determine user activity on the basis of what is being published and what time of the day. From research of social network FB we found out that the typical user of this network is man probably in age between 20 to 30. They use social network to be in touch with other people and they spend on FB more than 6 hours at week. In term of content the posts published at this network should contain: pic, video or celebrity (generally known celebrity).