Sponzoring a propagace sportovního klubu

Abstract

Bachelor thesis entitled "A Sports Club Sponsorship and Publicity" deals with the issues of propagation and sponsoring of a certain sports club. In fact, propagation and sponsoring are essential part thanks to which a sports club can executes its function and ensure themselves economical stability. The reader will find out more about propagation and sponsoring in two separated chapters in the theoretical part of the thesis. We can learn not just about the significance and goals of propagation, but also what means does it use to achieve these set goals. These means are described more specifically in sub-chapter "Publicity". We will also learn, what is the point of searching for sponsors and establishing sponsor relations, for the sports clubs. Considering the focus of the thesis on sport-related branch, especially basketball, we will also find the description of this sport in the thesis. The goal of bachelor thesis is to analyze, how certain organization acts in the areas of sponsoring and propagation, and provide a suggestion that would help to develop propagation and support actions connected to gaining sponsors afterwards. This bachelor thesis should serve the board of the club as a guidance for planning the upcoming season of the basketball club.