Analýza sociálních médií v komunikaci sportovců
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Vysoká škola báňská – Technická univerzita Ostrava
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Abstract
The bachelor thesis deals with marketing communication of athletes on social media, focusing on Freestyle BMX. The aim was to analyze effective approaches and propose recommendations for successful athletes presentation.
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Marketing communication, Freestyle BMX, Questionnaire survey, Research questions, Social media, Influencer, Personal brand