Marketingový výzkum potenciálních zdrojů konkurenčních výhod dveřních zámků z ocelového plechu

Abstract

The thesis is a research of potential sources of competitive advantages of door locks made of steel also known as mortice locks. The theoretical part of focuses on the issue of world market and competition and methodics of multi criterial analysis. This thesis describes SWOT analysis and strategies derived from it . The practical part of my work includes the presentation of HOBES company and a selection of individual world rivals. Furthermore the multicriterial analysis and the SWOT matrix generates competitive advantages and disadvantages of company, that are described in the last part of the thesis