Analýza marketingového mixu základní umělecké školy

Abstract

In this dissertation work I worked at marketing mix of basic art school. The objective of dissertation work was analysed existing marketing mix of school and on the basis of this find informations suggest posibility it’s innovation such way to get better satysfied requests and needs of clients and customers of school in order to increase competition on the market of elementary art education. In the theoretic part I devoted to problem of school marketing. In the other part I devoted to characterization of basic art school and it’s surrounding and methodic collection datas. In the practice part I concentrated on analyse each single tools of marketing mix in the school – product, price, distribution, communication, personal factor, material enviroment and process. I also conducted research in the form of smaller polls. Last part is devoted to proposals and recommendations that I worked out on the basis mape analyse.