Marketingová strategie projektu kulturního centra Řepiště

Abstract

The aim of this thesis was to evaluate the feasibility of a project Cultural center Řepiště by marketing strategy. In the introduction, the issue of projects and feasibility studies described in theory. Further it is maketing part of feasibility study describe detailed and then applied to the project. The aim of marketing part is to analyze the environment of the project, identification of target groups, competition analysis, demand analysis and preparation of the marketing mix. To determine the interest of the inhabitants of the project was to use a survey in the village. Based on the information, the project was reviewed and recommendations have been proposed to improve its feasibility.