Marketingová strategie průmyslového podniku

Abstract

The aim of the bachelor's thesis, called Marketing Strategy of the PPI - protipožární dveře s.r.o. is the analysis of company PPI - protipožární dveře s.r.o. Based on these analyses, we determine the marketing strategy of the business. Especially its position on the market, what threatens an enterprise, what the company should use in the future. The bachelor thesis is divided into the theoretical and practical part. In the theoretical part is introduction, company characteristics and description of marketing strategy, marketing analyses. In the practical part, individual marketing analyses are applied to the PPI - protipožární dveře s.r.o. and there are possible changes to the marketing strategy.