Využití mediální komunikace v malé firmě

Abstract

The target of this diploma thesis is to find the means of media communications, which would Tomáš Buroň – TB Computers company came to the attention of the schema_dspacedb. The second chapter provides a definition of media communications, public relations and their individual instruments. The third part contains a presentation of the analyzed company focusing on the subject of business formation and development, target market, competition, and its current promotion. The fourth part is devoted to media communication strategy, namely the practical use of each tool in terms of a company. Summary of findings of the tools used by final part contains an evaluation of their success in the media campaign.