Vyhodnocení marketingových opatření obchodní jednotky, přijatých v návaznosti na poklesu tržeb v důsledku ekonomické krize

Abstract

I will process the evaluation of marketing measures of the business unit in my bachelor work. These measures were adopted in the light of decline of takings in the period of economic crisis. In the first part there are theoretical basis and characterizations of monitored firm Bastex and firm Lyoness. I will deal with analysis of takings for 2006-2010 in the next chapter. Here are relevant charts and graphs of monitored takings, too. After that follows introduction of measures for increase of takings in 2010 and the explanation of shopping company of the firm Lyoness. The fifth chapter includes the evaluation of accepted measures. Finally, there will be general evaluation of this work and I will eventually suggest others measures for increase of takings for the following years.