Měření spokojenosti klientů vybrané přepravní společnosti

Abstract

The aim of the thesis is to evaluate the qualities of the services provided by Zásilkovna from the point of view of e-shop operators. The theoretical part defines the baseline terminology regarding the topic and furthermore introduces the reader into the problematic of conducting a marketing research, as well as the definition of a transportation company and its assets. The practical part serves as a guide through the process of the creation of a questionnaire and establishes the criteria for the respondents of said questionnaire. The media utilised to provide the respondents with it are also specified. Subsequently, an analysis of procured responses is performed through the process of logical interpretation.