Analýza spotřebitelských postojů k odpadovému hospodářství v obci

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Vysoká škola báňská - Technická univerzita Ostrava

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The theme of this master thesis is the Analysis of Consumer Attitudes towards Waste Management in the Municipality. The aim is to find out what attitude to the waste management have the citizens of the village Vendryně. The analysis also examines their general attitudes to the environment and its protection. In this thesis there is also created a segmentation of respondents into groups based on their similarities. To achieve these goals, the primary data was collected through a questionnaire survey. The overall research results suggest that most citizens have a positive attitude to the waste management in Vendryně.

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marketing, consumer behavior, marketing research, consumer attitudes, public services, waste management

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