Analýza marketingového mixu mikroregionu

Abstract

Topic of the bachelor thesis deals with marketing mix of microregion in tourism. The aim of the thesis is to analyze awareness of the microregion among its citizens. The theoretical part is focused on the marketing mix, especially its single elements. The theorethical conclusions are applied in the characteritics of the microregion Slezská Harta. The practical part is based on personal observation and research. With regard to gathered knowledge and data, the conclusion part consists of my suggestions and recommendations.