Analýza konkurenceschopnosti distributora potravinářského zboží

Abstract

Diploma thesis ,,Competitiveness Analysis of a Food Distributor“ deals with evaluating competitiveness of selected company. The thesis is divided in two main parts. The theoretical part defines basic concepts and methods of competitiveness as PESTLE analysis, Porter’s five forces analysis, Pollak’s model of vitality, financial analysis, Spider analysis and SWOT analysis. The practical part is focused on aplication of this methods to the selected company. The aim of this thesis is evaluate competitiveness based on the selected methods and suggest recommendations for future development.