Návrh komunikačního mixu pro společnost na trhu odpadového hospodářství

Abstract

The master thesis deals with the company operating on the market of the waste economy in the city of Košice. The aim of the thesis is to analyze current marketing activities of the company and use them for giving proposals, that can improve the current marketing communication and to help to improve the information level of the citiziens in the field of ecology and the enviroment protection as well. The thesis is divided into two main parts. The first one includes theory backrounds of the marketing communication and marketing of services. In the second part, this information is implemented on the analysis of the research that has been made and the proposals have been made using this information.