Analýza chování zákazníků na trhu bojového umění
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Babincová, Tereza
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
My bachelor work discourse about consumer´s behaviour in relation to martial arts market in Ostrava. The purpose is to analyze behaviour of consumers, who do martial arts jiu jitsu. Next part of the survey refers to analysis of potential customers at the Ostrava s public market. For reaching this aim was used qualitative (Focus Group) and quantitative (questionnaires) marketing survey.
Description
Import 04/07/2011
Subject(s)
consumer behaviour analysis, consumer behaviour, purchase decision-making process, Focus Group, services, martial arts, jiu jitsu