Sportovní reklama a sponzoring v cyklistice

Abstract

This bachelor thesis deals with application of marketing in Cycling club. Thesis deals primarily with sponsorship and advertising services which are provided by cycling Club The theoretical part of thesis presents definitions and issues related to marketing and its application to the sports environment. The practical part deals with the particular cycling club and solves the shortcomings of the usage in marketing channels. As a research method was used the interview with a sports manager of the club. After interview the information gained from it were analysed. Based on the analysis were provided recommendations and measures to improve marketing strategy of the cycling Club. Measures and recommendations were provided in the field of the marketing channels . The concluding part summarizes the results of research