Analýza marketingové komunikace obchodu se sportovním zbožím

Abstract

This bachelor thesis focuses on the marketing communication analysis of a sporting goods store. The first two chapters provide the theoretical background of marketing communication and the characteristics of SportFotbal s.r.o. The practical part presents the results of the research, which was conducted through an online questionnaire survey. The results of the practical part are presented by graphs, which serve as a basis for the proposed recommendations and suggestions for the selected company.