Návrh podnikatelského plánu prodejny papírnictví

Abstract

This project focuses on creating a business plan for a fictional company, Fonikor s.r.o., which specializes in selling school and office supplies. The aim of the thesis is to assess the viability of the business. The work is divided into three parts, where the first part is focused on defining basic concepts related to entrepreneurship and business plans. The second part deals with the analysis of the company's environment, applying the methods from the first part to survey the company's environment. The third part focuses on developing Fonikor's business plan, which includes basic information about the company, its headquarters, Lean Canvas, a schedule of implementation, and a financial plan with both pessimistic and optimistic alternatives.