Analýza preferencí spotřebitelů na trhu krmiv pro psy
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Date issued
Authors
Nezhybová, Zdeňka
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
ÚK/Sklad diplomových prací
Signature
200901791
Abstract
The aim of thesis was to investigate the preferences that consumers exhibit on the Czech market with a granular feed for dogs. The introductory part of the work is devoted to the characteristics of the Czech market with granular feed for dogs. The theoretical part is aimed at consumer behavior. In practical part I performed a marketing survey in the form of interrogation. I analyzed the results and proposed recommendations producers and sellers.
Description
Import 01/09/2009
Subject(s)
market, feed, dog, preferences, consumer, interrogation