Analýza spotřebitelského chování na trhu cukroví
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Vysoká škola báňská – Technická univerzita Ostrava
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The bachelor thesis is focused on the analysis of consumer behavior in the candy market. The work aims to find out how the consumer makes decisions when consuming and buying sweets and whether he emphasizes modern technological procedures. The evaluation was carried out based on a questionnaire survey, where the popularity of confectionery products was found. In the end, the recommended steps for a possible intended company are formulated.
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Confectionery production, intended enterprise, consumer behavior, analysis, confectionery, modern products