Design of Marketing Communication for Beauty Salon

Abstract

This bachelor's thesis focuses on marketing communications of Beauty Salon Venere located in Zilina, Slovakia. The main aim of the thesis is to design a suitable and effective communication mix. The theoretical explains core theoretical issues of marketing communications. Also, there is characteristics of Beauty Salon Venere, its current state of marketing communications, and its strengths and weaknesses. The research based on questionnaire is provided in the practical part. The result of the thesis is the design of the new communication mix including its costs and timeline of implementation. To sum the results up, there are proposals that should help the salon to improve the communication with its clients, present the salon in the public, and also to attract new clients and therefore increase its revenues. The design of communication mix includes an advertising, sales promotion, and digital marketing tools, that are suitable for the Beauty Salon Venere business.