Obsahová analýza e-shopu s léčivými kameny

Abstract

The purpose of this thesis is to collect enough information about the content marketing and to practically apply the information in content analysis of e-shop with healing stones. Content was analyzed on directly e-shop and also on other pages created under the auspices of the e-shop and on the Facebook profile. During the analysis were used data from several instruments, such as Google Analytics, SEO tools and Facebook Insights. Analysis showed that part of the content page is not properly optimized for search engines and it is advisable to adjust. They were also made suggestions and recommendations for the content on each page to increase the quality of content base.