Využití Regionálního operačního programu NUTS II Střední Morava na příkladu vybraného projektu

Abstract

The aim of bachelor thesis is to characterize the basic aspects of EU regional policy , then to make marketing analysis of Hotel Duo and to describe and evaluate the implementation of funds from the structural funds in Central Moravia Region in the sace of the sample project. . The work is divided into five chapters. In the first and in the last chapter there is an introduction and conclusion. The theoretical part deals with the issue of EU regional policy . The second chapter contains marketing analysis of the selected beneficiaries. The practical part pay attention to a specific project, the investment project : Reconstruction of accommodation, sports relaxation capacity of the Hotel Duo Horní Bečva. Firstly, the project is introduced, mainly its aims , time line and financing. Most attention is devoted to evaluation of the project from the point of view of realization of targets. And from the point of view of guests who were asked to fill in a questionnaire.