Analýza nákupního chování na trhu jezdeckých potřeb

Abstract

In this bachelor thesis was analyzed consumer behaviour on the riding equipment market. Further were processed drafts for potential and constant vendors of riding equipment. The theoretic part describes theoretic basis of consumer behaviour and furthermore characteristic of the riding equipment market for the basic orientation on this market. Another part was also methodology of gathering information not only preparative but implementation too. In the practical part of the bachelor thesis were evaluated all the questions from the questionnaire including different dependencies. In the epilog of the bachelor thesis were suggested recommendations for the riding equipment.