Analýza percepce etiky v podnikání a společenské praxi

Abstract

The diploma work deals with the methodological analysis of the ethical and moral climate perception in contemporary social practice. The theme, and also the aim of the work, is to analyze, describe, categorize, and partially generalize discovered findings on the grounds of used research methods and techniques (content analysis of literature sources and monographs, empirical investigation). The diploma work is divided into two main parts. The theoretical part deals with general ethics, ethics in business and management activities, as well as the ethical issues analysis within the management of sport activities at different levels and different institutions. The practical part of the work (empirical survey) analyzes the opinions and attitudes of selectively chosen respondents in the context of the current rate of ethical climate level perception, especially in the business area. Concrete proposals and recommendations, that reflect current trends, directions and needs of the business ethics constitution in the business and social practice, were developed based on the analysis of existing theoretical approaches, bases, relationships and empirically obtained findings (data).