Návrh na zlepšení webových stránek fotbalového týmu

Abstract

My bachelor final project is focused on Internet marketing. The aim was to analyze www.hollandomania.ru and make the proposal for improving this website based on that analysis, which means adaptation to the needs of visitors and creating quality resource. This work is divided into five main parts. The second chapter presents characterization of the football team, which is a main subject of the website, and information about the website itself. The third chapter is devoted to usage of Internet in modern marketing management. It includes an overview of the most useful Internet marketing tools (banner advertising, e-mail newsletters, websites, etc.). The fourth chapter covers the procedures and methodology of marketing research, followed by a chapter devoted to the analysis of the results. The result of this work is a proposal for improving the chosen site, which contains recommendations based on the research results.