Analýza známosti účelové značky

Abstract

The aim of this bachelor´s thesis was awareness analysis of the specific information brand and to specify suggestions that might contribute to increase awareness this brand in the market. All of the terms concerning of brands were clarified theoretically in the thesis and also the problems linked to administration of brand KLASA were explained here. Marketing research using personal questionnaire was carried out to reach the aim of the thesis. The way of data capture was the questionnaire. Inquiry of questionnaire was completed on 150 of informants. Suggestions and recommendations were specified on the basis of records of marketing research.