Portfoliová analýza divadla

Abstract

The aim of this thesis is to process a portfolio analysis for the National Moravian-Silesian Theatre. The first chapter focuses on performance of portfolio analysis and its models. Introduction of the second chapter briefly describes of marketing and art. Furthermore, it focuses on the product, theater product and portraits individual companies of the National Moravian-Silesian Theatre. Data used in the analysis have been selected from the secondary research. Other chapters capture the processing and outcome of the analysis. Suggestions and recommendations resulting from the study are described in the last chapter. The entire work comprises an introduction, five chapters and a conclusion.