Analýza postojů ke značce kosmetiky
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Karpfová, Petra
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The research deals with the analysis of attitudes to the brand of cosmetics.
Description of the chapter focuses on the performance of Avon Cosmetics Ltd.
The theoretical part deals with the characteristics of the customer, the model of consumer behavior, factors affecting the consumer behavior, decision-making process and the concept of brand.
A marketing research was conducted on the basis of a questionnaire which captures customers' attitudes to cosmetic brand. The aim is to highlight the weaknesses and draw up suggestions and recommendations for the company.
Description
Import 29/09/2010
Subject(s)
Customer - Consumer - Consumer behavior - Avon - Attitudes – Brand