Návrh marketingového mixu kynologické akce

Abstract

Bachelor thesis is design of marketing mix for organizing cannel event. The application of the marketing mix was used literature, a survey conducted online, informal interviews with participants at Moravia Open 2015, and my own experience with organizing kennel events. The outcome of this thesis are proposals for individual elements of the marketing mix factors and their importance in the kennel event. The outputs of this thesis can serve as a basis for dealing with the preparation and organization of events of similar magnitude and type.