Hodnocení marketingových aktivit vybrané obchodní společnosti

Abstract

This thesis deals with the marketing activities of the company. The first part is devoted to theoretical knowledge concerning marketing, basic concepts and tools of marketing. In the second practical part are evaluated marketing activities. The aim of this thesis is to present selected companies and and concise description of marketing activities of the company with a view to a possible improvement in these activities, which are closely related to market share.