Marketingová strategie rozvoje hokejového klubu
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Authors
Pella, Lukáš
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The bacalor thesis is about marketing activities with specified area of services and communication.The theoretical part of thesis is about sport and sport marketing, which is an inseparable part of sponzoring and advertising. Practical part of the disertation is talking about hockey club HK Krnov, there is described his sporting activity. The bacalor thesis included analysis of youth hockey in this club. On the base of this analysis are processed propositions and recommendations with goal of improvement in area services and communication.
Description
Import 11/07/2012
Subject(s)
marketing, sport marketing, strategic marketing, marketing plan, marketing mix, marketing communication