Analýza konkurenčního prostředí tiskařské společnosti

Abstract

The bachelor's thesis was selected for competitive environment analysis of the printing company that will apply to company A. It is a company that has its own offset printer, production has Krnov and still operates in Opava and Ostrava. The aim of this work is to analyze the company and with the help of external and strategic analysis indoor environment, and find its competitive advantage. A comprehensive strategic analysis includes a large number of individual analyzes. However, attention will be focused only on search competitive advantage and financial strength of the company A. This analysis will be utilized SPACE and analysis competition, for comparison with competing firms. It will also be based on an analysis of internal factors. This analysis provides an overview of strengths and weaknesses. The results of analysis result areas and activities which will be designed with appropriate recommendations.