Management procesu internetového marketingu

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Authors

Vyka, Aleš

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Vysoká škola báňská - Technická univerzita Ostrava

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Abstract

Management of resources and services through business processes becomes a tool for current business organizations seeking means to reduce and optimize costs. The process for internet marketing is an innovative solution which has the task to better manage and organize business processes within the internet marketing. The main area to which the process of focusing, is described and modeling cases for the effective management of the organization of their resources and services.

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Import 29/09/2010

Subject(s)

internet marketing, business processes, resource management, iterative development, web site optimization

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