Obecní zpravodaj Bumerang obce Velká Polom

Abstract

One of goals of this diploma thesis is comparison between the municipal newsletter Bumerang of the municipal Velká Polom and municipal newsletters of municipalities which are around Velká Polom. Another goal will be filled base on that comparison and also study of scholarly theoretic source. This goal is new and clearer image of municipal newsletter Bumerang. The first chapter is dedicated just for scholarly sources with focus on economy, marketing and also on legal framework of this issue. The comparison between newsletter Bumerang and the others newsletters of four surrounding municipalities is in the second chapter. The last, the third, part of this diploma thesis contains suggestions for improvement of the newsletter Bumerang. Suggestions are focused for clearer image of the newsletter. The attention is also dedicated to journalistic genres and possible suggestion of total change of the image of newsletter.