Využití nástrojů marketingové komunikace v jezdeckém sportu

Abstract

The bachelor thesis topic is the use of marketing communication tools in equestrian sport. A a main objective is to analyse and assess the actual situation of using marketing communication in equestrian sport in Czech republic and to provide valid information about work of equestrian center Equine Sport Center Olomouc and showjumping. Then recommend appropriate suggestions to improve the use of marketing communication tools according to detected facts. The theoretical part is dedicated to general knowledge about equestrian sport, contains definitions regarding sport marketing communication and methods of work on marketing research. The practical part investigates Equine Sport Center Olomouc marketing communication success, analyses and evaluate research results and gives suggesstions for improvement according to determinated statements. In conclusion is delineated possible future progress for use of marketing communication tools in equestrian sport.