Analýza a využití CRM systémů v malých a středních podnicích České republiky

Abstract

FEDOROVÁ, Romana: CRM systems in small and medium enterprises. [Bachelor Thesis]. VŠB - Technical University of Ostrava, Faculty of Economics. Department of Business Administration. Supervisor: doc. Ing. Xenie Lukoszová, Ph.D. Year of defense: 2018. Number of pages: 98

Bachelor thesis deals with area of CRM systems in small and medium enterprises. The goal is to get familiar with major CRM systems, their detailed characteristics and description of the attributes that the CRM system designed for small and medium-sized enterprises area has to fullfil. The thesis is divided into theoretical and practical part. The introduction is focused on understanding the issues of CRM systems and their significance for small and medium businesses. Next chapters of the theoretical part are defined by the theoretical background CRM systems and small and medium companies. The practical part consists of a quantitative research of CRM systems in small and medium-sized enterprises. The entire is topped with recommendations and essential ideas are summarized in the conclusion of Bachelor thesis.