Analýza konkurenceschopnosti hotelu Strážnice

Abstract

This work deals with Hotel Strážnice, its actual position in the market, competitive strength and competitive advantages. I have conducted a survey and mapped the same quality hotels´ market in the surroundings of Strážnice city. In the next part of my work I have made detailed SWOT analysis of the whole hotel. These results and their interpretations have been then entered into details in the next section of my work. In this section I dealt with the reasons of my clasifications of the particular criterions. The aim of my bachelor work was to analyse Strážnice hotel, the market the part of which the hotel is, its competitive enviroment and the findings of its competitive andvantages.